Blog Reflection

I remember hearing about blog accounts and thinking, “how is that even a job? Anyone can write and get paid!” But reflecting back to these past two blog posts I can say that it isn’t as easy as it seems. There is so much that goes into a blog, successful blogging doesn’t just happen overnight. I am so use to easily learning how to utilize apps or social media and this did not come easy for me at all. Choosing a theme that can reflect to your personality, your audience, your blog itself, it is time consuming. And then you want to ensure that the format you choose is easy to read and that you provide eye catching titles. Blogging is an outlet that can be very effective when you know what it is that you want to blog about, and when you know you will dedicate your time in order to target your audience. An important thing to keep in mind when working on a blog is that content is key. It is essential that you focus all of your efforts on writing good content. In addition, the way you engage your readers to your blog posts and comments will help to bring your readers back to your site. These are definitely things I will have to keep in mind if I ever consider being a blogger.

With this experience, I have learned the importance that comes with patience. However, I personally do not see myself using blogging as a tool to help with my online identity. I do see the advantages of blogging and understand that this can help with my personal brand. I just feel that other social media tools such as Twitter, LinkedIn, Instagram and Facebook would allow for me to better target the audience I look for. These other tools allow me with an opportunity to reach out to companies and other networks on a more personal level. To add to this, I don’t personally believe that I have the time to invest in writing this much or as often. I do however have a lot of respect and commend the individuals that are able to do all this and be consistent with it.

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What is great about blogging is that it offers individuals the chance to share and voice their opinions, values and beliefs. All in a centralized place to do so. It is essentially a great tool to have to share knowledge and come together from parts all over the world. You would be surprised who you can reach out to and make an impression on. On my post from “Identity in the Age of Social Media,” I had someone reach out to me asking if they could feature my post on their website with posts from other bloggers. Their goal is to bring mental health awareness in a Digital Age. With them reaching out, they are building their network and it gives individuals the opportunity to collaborate with one another. I also think the comments section can help with seeing alternate perspectives and ways that we can improve on both our writing and our content. In the end, blogging and the way it is communicated varies by each user but regardless of what you decide to write about I think its important to remember that your content is relevant and up to date in order to effectively target your audience.You can really let your personality shine through blogging with the way you you relay information, you just have to take your time and find out what works best.

Using Social Media for Your Career

Social media platforms are a great way to get ahead in your career. It is now “the way people in most walks of life communicate and a key part of how work gets done” (Sreenivasan, n.d.). Whether you are looking to expand your network, build your brand or connect with new job opportunities, social media has so much to offer. For starters, one of the most important things you should do is ensure that your profile page is engaging and professional. So be sure that you:

  • Review all your previous posts,
  • Provide a profile photo that has a good headshot of you,
  • Update your list of job-related skills
  • Update your educational information

Once this is done, you want to be sure that all of your information is consistent across all of your social media profiles. This will make it easier for networks or potential employers to get in contact with you. You also want to follow companies and pages that are related to your field. This will help you to be notified about open positions, company information or other relevant information they are sharing. “The key is to find, approach and connect with folks you already know, folks you’d like to know and folks you should know” (Sreenivasan, n.d.).

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Three social media accounts you should take into consideration to help you boost your career are LinkedIn, Facebook and Twitter.

For instance, LinkedIn is a professional network that is rarely used to its fullest potential. But if you take advantage of features it offers like the recommendation feature, you can give and receive recommendations from people you have worked with in the past. You can also do a great deal of job hunting on LinkedIn. It allows users with the ability to track companies and job openings. “Spend time getting to know, in detail, the search features that let you drill down into networks of people, companies and job postings” (Sreenivasan, n.d.).

Twitter on the other hand, is a great way to join in on the conversation. They offer features like retweets, replies, and direct messages. With retweets it offers you a chance to share information you may find valuable. And replying to tweets from those involved in your field and industry can give you a chance get recognized or communicate with the CEO themselves. Aside from those features, it offers the ability to stay up to date with real time developments. Also, if you have an account for your business, researching for the right time to post and how often you should post, can help you raise awareness to your company, especially when using hashtags. “Keep hashtags simple, clear and unique, so that your hashtags aren’t hijacked by some other brand with something similar” (Sreenivasan, n.d.).

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And if you are looking to utilize social network to expand your business, I would strongly consider using Facebook. Facebook offers the opportunity to create company pages and the chance to position yourself as a resource to your target audience. You can share content like photos, updates, send messages, start groups, save the dates, reminder posts, informational posts, videos, and so much more! People appreciate interacting with companies who are very responsive and are able to connect with. If you provide value to your connections, they will more likely return to your page. In addition, “Strategic use of Facebook Live can take your viewers behind the scenes of your business, and Facebook’s robust ad tools allow you to target potential customers and clients based on specific criteria” (Sreenivasan, n.d.).

In the end, whether you are looking for a job, hoping to expand your network or promote your business, always remember to showcase your personality. Your audience, potential networks or employers all look into someone with a likable personality. Just remember to share posts that are appropriate and reflect your interests positively. “The best way to ensure success is to think carefully before you post, and constantly evaluate what you are posting and your overall online activities” (Sreenivasan, n.d.). So what are you waiting for? It’s time to show them that you are engaging and ready!

Reference:

Sreenivasan, S. (n.d) How to Use Social Media in Your Career. Retrieved March 17, 2018, from https://www.nytimes.com/guides/business/social-media-for-career-and-business

Identity in the Age of Social Media

In the Age of Social Media, it is important to recognize the role and the effects it has on identity. But what is identity? Identity is, “the self-concept, which is the knowledge of who we are, combined with self-awareness to develop a cognitive representation of the self, called identity” (Worsham, 2011). It is also important to mention that in developing self-awareness, our identity is shaped by both internal and external factors. And, when you add social media in the mix, it makes it an “extension of everyday life and a tool of cultural change” (Worsham, 2011).

According to Stastista, as of 2017, Americans daily social media usage amounted to 135 minutes per day. That is 9 minutes more than it was in 2016 and 26 minutes more than it was back in 2015.

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This is a considerable amount of time being spent on social media. Especially, when you look at the increase in time through the years. It makes sense why it plays such a significant role in our everyday lives.

For instance, browsing social media can end up being more than just a form of entertainment. There are now more cases than ever where individuals use it to compare their lives with the lives of others. In an article titled, Social Media’s Impact on Self-Esteem, interviews were conducted on men and women between the ages of 28-73 who are active social media users. Here is what they found:

  • “60% of people using social media reported that it has impacted their self-esteem in a negative way
  • 50% reported social media having negative effects on their relationships
  • 80% reported that is easier to be deceived by others through their sharing on social media”

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It also doesn’t help that on media like, Facebook and Instagram there are posts constantly being shared of what kind of person you should be, what you should be doing and how you should look. “Some sources even claim that social media usage can lower self-control, lower self-esteem, cause overeating, and prevent us from thinking independently” (Brown, 2017).

Another interesting fact to recognize is, media’s role in promoting certain lifestyles. There are so many ads all over social media pushing us to buy certain products or develop certain lifestyles. “In essence, media is conveying what we should buy, who we should be, or who we should become, in order to be happy”  (Worsham, 2011). It is unfortunate that it seems to be working in its favor no matter what age we are.

In short, Social media is and will remain to be a part of our lives, we just need to learn to embrace it. But, it is important for us to set boundaries on the extent to which we should allow it to control our lives. What do you do to prevent yourself from falling in the psychological pitfalls of social media?

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References:

Brown, N. (2017, July 20) How to prevent social media depression. Retrieved, March 16, 2018 from, https://www.fix.com/blog/does-social-media-cause-depression/

Silva, C. (2017, February 22) Social media’s impact on self-esteem. Retrieved, March 16, 2018 from, https://www.huffingtonpost.com/entry/social-medias-impact-on-self-esteem_us_58ade038e4b0d818c4f0a4e4

Statista. (n.d.) Daily time spent on social networking by internet users worldwide from 2012 to 2017. Retrieved, March 16, 2018 from, https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/

Worsham, S. L. (2011, November 28) Media’s influence on social norms and identity development of youth. Retrieved, March 16, 2018 from, http://www.personal.psu.edu/bfr3/blogs/applied_social_psychology/2011/11/medias-influence-on-social-norms-and-identity-development-of-youth.html