Using Social Media for Your Career

Social media platforms are a great way to get ahead in your career. It is now “the way people in most walks of life communicate and a key part of how work gets done” (Sreenivasan, n.d.). Whether you are looking to expand your network, build your brand or connect with new job opportunities, social media has so much to offer. For starters, one of the most important things you should do is ensure that your profile page is engaging and professional. So be sure that you:

  • Review all your previous posts,
  • Provide a profile photo that has a good headshot of you,
  • Update your list of job-related skills
  • Update your educational information

Once this is done, you want to be sure that all of your information is consistent across all of your social media profiles. This will make it easier for networks or potential employers to get in contact with you. You also want to follow companies and pages that are related to your field. This will help you to be notified about open positions, company information or other relevant information they are sharing. “The key is to find, approach and connect with folks you already know, folks you’d like to know and folks you should know” (Sreenivasan, n.d.).

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Three social media accounts you should take into consideration to help you boost your career are LinkedIn, Facebook and Twitter.

For instance, LinkedIn is a professional network that is rarely used to its fullest potential. But if you take advantage of features it offers like the recommendation feature, you can give and receive recommendations from people you have worked with in the past. You can also do a great deal of job hunting on LinkedIn. It allows users with the ability to track companies and job openings. “Spend time getting to know, in detail, the search features that let you drill down into networks of people, companies and job postings” (Sreenivasan, n.d.).

Twitter on the other hand, is a great way to join in on the conversation. They offer features like retweets, replies, and direct messages. With retweets it offers you a chance to share information you may find valuable. And replying to tweets from those involved in your field and industry can give you a chance get recognized or communicate with the CEO themselves. Aside from those features, it offers the ability to stay up to date with real time developments. Also, if you have an account for your business, researching for the right time to post and how often you should post, can help you raise awareness to your company, especially when using hashtags. “Keep hashtags simple, clear and unique, so that your hashtags aren’t hijacked by some other brand with something similar” (Sreenivasan, n.d.).

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And if you are looking to utilize social network to expand your business, I would strongly consider using Facebook. Facebook offers the opportunity to create company pages and the chance to position yourself as a resource to your target audience. You can share content like photos, updates, send messages, start groups, save the dates, reminder posts, informational posts, videos, and so much more! People appreciate interacting with companies who are very responsive and are able to connect with. If you provide value to your connections, they will more likely return to your page. In addition, “Strategic use of Facebook Live can take your viewers behind the scenes of your business, and Facebook’s robust ad tools allow you to target potential customers and clients based on specific criteria” (Sreenivasan, n.d.).

In the end, whether you are looking for a job, hoping to expand your network or promote your business, always remember to showcase your personality. Your audience, potential networks or employers all look into someone with a likable personality. Just remember to share posts that are appropriate and reflect your interests positively. “The best way to ensure success is to think carefully before you post, and constantly evaluate what you are posting and your overall online activities” (Sreenivasan, n.d.). So what are you waiting for? It’s time to show them that you are engaging and ready!

Reference:

Sreenivasan, S. (n.d) How to Use Social Media in Your Career. Retrieved March 17, 2018, from https://www.nytimes.com/guides/business/social-media-for-career-and-business

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3 thoughts on “Using Social Media for Your Career

  1. mariahaidetnava says:

    Hi Evelyn,

    First of all, let me tell you I really like your blog set up. I love that you have such a colorful and fun banner. I also think the quote under your blog name is very welcoming and adds a really nice personal touch. One thing that I would have liked to see is an “About Me” section, it would add further personalization to your blog. I also really enjoyed you’re the colorful and relevant visuals you used.

    Regarding your post, I really like the topic you selected. Additionally, I think you picked a good title, straight and to the point. I like that you explain the variety of uses that people can use social media for. Personally, I will be using it to network and build my personal brand, plus hopefully in the near future look for better job opportunities. I like that you touch on the steps that professionals can take to make sure their profile page has a professional appearance. I think that a lot of people’s social media profiles could do with a professional makeover and you offer great pointers.

    Another point that stood out to me from your post was the fact that even though social media sites like LinkedIn, Facebook, and Twitter can boost people’s careers many are not taking full advantage of these sites. Unfortunately, I am one of these people. I think this is because although these sites are pretty straight forward to use, ultimately a lot of work goes into being able to take full advantage of all the features they offer. For instance, I have only posted a relatively short profile and one picture on my social media accounts. I think to use them to their full potential I have to add more information about myself in order to add that personal touch that you mention is so important. In addition, I think it is important that I learn to be more active on these sites by engaging and networking with others on them more consistently. In my research, I found that the majority of people that have social networking sites are more observers than active participants. Would you agree with this? Are you using social media to its fullest potential for your career?

    Great post!

    Maria Nava

    Liked by 1 person

  2. Evelyn says:

    Maria,
    Thank you! I am happy that you liked the way I set up my blog. I figured I would try my best to let my personality shine through it one way or another! Haha. Also, good point and good save on the “About Me” section. I went ahead and added one…although I am having difficulties having it appear on my actual site. It comes up on individual posts, so for now it will do! Haha.

    I too was surprised to see the multiple uses of social media that go unused when it comes to individuals trying to advance in their careers. I am personally not using social media to its fullest potential. Like yourself, its one of those things we don’t focus too much of our attention because we don’t think it will do much OR it’s just a matter of how time consuming it is and never really getting around it. But I think its time that we start being active participants and using these resources we have to its capacity. Wouldn’t you agree?! 🙂

    Like

  3. kayceesblog420376074 says:

    Hey Evelyn!
    You did such a great job on your blog!! This is a great topic to talk about because of how relevant it is to the world we live in today. I really love how you included the importance of connecting with people and pages that you are interested in. This is the best way to network and get all the information that you may need on a specific topic or company. This also shows certain people that you are interested and could in turn create opportunities for you. LinkedIn is such a great platform to use for your image in regards to social media. I actually have linked with people on there that have given me job opportunities that I am super grateful for! I would have never thought a platform like Facebook would and could be something so professional! I love that you incorporated pictures into your blog as well. That really created a professional and credible looking page and blog post. Overall, you provided great insight as well as sources and I enjoyed reading your posts greatly!
    Kaycee

    Liked by 1 person

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