Social media platforms are a great way to get ahead in your career. It is now “the way people in most walks of life communicate and a key part of how work gets done” (Sreenivasan, n.d.). Whether you are looking to expand your network, build your brand or connect with new job opportunities, social media has so much to offer. For starters, one of the most important things you should do is ensure that your profile page is engaging and professional. So be sure that you:
- Review all your previous posts,
- Provide a profile photo that has a good headshot of you,
- Update your list of job-related skills
- Update your educational information
Once this is done, you want to be sure that all of your information is consistent across all of your social media profiles. This will make it easier for networks or potential employers to get in contact with you. You also want to follow companies and pages that are related to your field. This will help you to be notified about open positions, company information or other relevant information they are sharing. “The key is to find, approach and connect with folks you already know, folks you’d like to know and folks you should know” (Sreenivasan, n.d.).
Three social media accounts you should take into consideration to help you boost your career are LinkedIn, Facebook and Twitter.
For instance, LinkedIn is a professional network that is rarely used to its fullest potential. But if you take advantage of features it offers like the recommendation feature, you can give and receive recommendations from people you have worked with in the past. You can also do a great deal of job hunting on LinkedIn. It allows users with the ability to track companies and job openings. “Spend time getting to know, in detail, the search features that let you drill down into networks of people, companies and job postings” (Sreenivasan, n.d.).
Twitter on the other hand, is a great way to join in on the conversation. They offer features like retweets, replies, and direct messages. With retweets it offers you a chance to share information you may find valuable. And replying to tweets from those involved in your field and industry can give you a chance get recognized or communicate with the CEO themselves. Aside from those features, it offers the ability to stay up to date with real time developments. Also, if you have an account for your business, researching for the right time to post and how often you should post, can help you raise awareness to your company, especially when using hashtags. “Keep hashtags simple, clear and unique, so that your hashtags aren’t hijacked by some other brand with something similar” (Sreenivasan, n.d.).
And if you are looking to utilize social network to expand your business, I would strongly consider using Facebook. Facebook offers the opportunity to create company pages and the chance to position yourself as a resource to your target audience. You can share content like photos, updates, send messages, start groups, save the dates, reminder posts, informational posts, videos, and so much more! People appreciate interacting with companies who are very responsive and are able to connect with. If you provide value to your connections, they will more likely return to your page. In addition, “Strategic use of Facebook Live can take your viewers behind the scenes of your business, and Facebook’s robust ad tools allow you to target potential customers and clients based on specific criteria” (Sreenivasan, n.d.).
In the end, whether you are looking for a job, hoping to expand your network or promote your business, always remember to showcase your personality. Your audience, potential networks or employers all look into someone with a likable personality. Just remember to share posts that are appropriate and reflect your interests positively. “The best way to ensure success is to think carefully before you post, and constantly evaluate what you are posting and your overall online activities” (Sreenivasan, n.d.). So what are you waiting for? It’s time to show them that you are engaging and ready!
Sreenivasan, S. (n.d) How to Use Social Media in Your Career. Retrieved March 17, 2018, from https://www.nytimes.com/guides/business/social-media-for-career-and-business